Advertising techniques

It’s always interesting to learn about the different techniques advertisers use to get us to buy their products. For our writing lesson today, we are going to compare two advertisements for the same product, let’s take a look:

First advertisement

Second advertisement

Now we are going to watch them again. This time, you will be taking notes. Here are some questions to think about:

  • What is the purpose of the advertisements?
  • Who is the target audience? How do you know?
  • How are these advertisements trying to persuade you to buy the product?


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